On 30 Jun, 2021
Automation has taken the online business landscape by storm and it’s all business owners are talking about. While a lot of businesses have already introduced automation to their customer communication and services departments, many are either in the process or undecided about doing so due to a lack of information.
If you have made it this far, chances are you already have some familiarity with the automated communication and chatbots but undecided about the kind of automation you need considering there are several options out there. The most common automated communication channels being used by the companies are the WhatsApp business app and WhatsApp business API depending upon the level of automation you need.
Here in this blog, we are going to list down the key automation features being offered by the WhatsApp business App and API so you may decide for yourself which one is suitable for your business.
WhatsApp business app
The business app has been around for quite some time but it didn’t gain much popularity up until now. One might question how it is any different than its predecessor app? From designing your own catalog to making communication with customers a lot more efficient, the WhatsApp business app is the ultimate communication channel for startups and smaller businesses that cannot afford to hire an extensive team of support agents.
Automated and quick messages in WhatsApp business app
WhatsApp business app gives you the freedom to communicate with your clients without actually being there through its automated messaging feature that includes;
WhatsApp Business API
Unlike the business app, the WhatsApp Business API is not free of cost but it takes automation to a whole new level. You can actually automate complete conversations in which the app asks the customer about their intent, shares the list of services or products most suitable to their needs, and finally concludes the conversation by placing the order.
That’s not it, once the order is placed you may also send the tracking updates to the customers. It’s hard to miss a message that gets delivered to the inbox of your daily use app.
WhatsApp API is a sure-shot way of decreasing your costs associated with support centers. If you are interested in WhatsApp API integration in Dubai, you are going to need to get in touch with a WhatsApp Business Solution Provider (BSP) such as Bester Capital media.
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