WhatsApp Business API or App? Here’s what your business needs!
Technology | 1 Minute Read

WhatsApp Business API or App? Here’s what your business needs!

On 28 Sep, 2021

WhatsApp started as an independent app but it was later acquired by Facebook, a company enthusiastically working on collecting data for business purposes. With the acquisition of Facebook, people saw many interesting changes in WhatsApp. Some of these changes were absolutely great for businesses. Today, Facebook offers businesses two facilitating solutions through WhatsApp. One is the WhatsApp Business app and the other is WhatsApp Business API. 

To choose the best option for your business, you need to distinguish between WhatsApp Business and WhatsApp API and understand how these two work. The things you need to consider will include the rules and regulations, initial setup process and subsequent management, the automation services available and integrations, and finally the matters of the cost. You know, we all have a budget to manage. In the initial stages, all this may seem confusing to you, but as you will start to understand more things, you will see everything that makes sense.

WhatsApp Business API and App differ in terms of features and permissions. For example in WhatsApp Business messaging App you get to message your customers through a dedicated app, features that are suitable for local or small businesses, quick replies from customers with high opening rates, the ability to add conversation labels, set an away message, and dedicated business profile hours. There are some limitations that include a lack of integration with other communication systems such as chatbot, CRM, etc.

Also Read: All about Whatsapp AI Chatbot for Business and why you need them in 2021 - Watsbot

When it comes to WhatsApp API for the business you get to enjoy many new features that are particularly great for large businesses. For starters, an API (Application Programming Interface) is basically a code that allows applications to interact with components that are external and also access data to make use of it. An API can be deployed on a business’s local server. This way the business can receive and send programmatically. The API can further integrate with CRM, analytic tools, and even Chatbot. This can allow the company to automate customer support and provide customers with information and guidance 24/7.

Businesses can also use WhatsApp API to make session messages and communicate with their customers better. There is also the availability of message templates that include reminders and service notifications. Thesis are request or permission-based and can only be sent to customers who have allowed you to do so. In a nutshell, WhatsApp API is suitable for large businesses and its access is exclusively available through a BSP or ISV. You can get the Green Tick, verified business profile with it, and can send Messages Broadcasts, or bulk notifications through it. Automation and multi-agent access for customer support is also available.

These were the major differences between WhatsApp Business App and WhatsApp API. We hope they help you in selecting the best product for your business. If you are looking for one then, let us take you to your growth partner. Watsbot specializes in providing intermediate services for you to connect with your customers through business Whatsapp.

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