Reasons why WhatsApp is an ultimate customer communication platform
Technology | 1 Minute Read

Reasons why WhatsApp is an ultimate customer communication platform

On 27 Sep, 2021

If you are still undecided about whether or not you should employ WhatsApp business for your customer communications then here are some mind-blowing benefits that could help you make the big decision. From championing brand and customer relationships to ensuring the privacy of your conversations there is a lot to gain from WhatsApp business so you may want to stick around and read about the key benefits WhatsApp business has to offer as a customer communication platform.

Strong branding 

The key to any business’s success in today’s digital arena is strong branding and as a business, you need to grab any opportunity to strengthen your brand. WhatsApp Business offers a personalized environment to your customers where they can feel most comfortable and at home while communicating with you one on one.

The enhanced user experience of the WhatsApp business allows you to share multimedia, contacts, email URLs so you may communicate more effectively with your customers.

Moreover, because each business account is verified by WhatsApp, your customers would have peace of mind knowing they are interacting with an actual brand and it’s highly unlikely that they would be scammed by an imposter.

Also Read: Watsbot vs Twilio: A Comparison of WhatsApp Business Solution Providers

Your customers are already there

When was the last time you asked a friend for their landline or email so you could connect with them online? The conventional communication channels such as SMS and email have served us well over the years but they are now starting to lose their grip. 

We have all heard or read marketing experts say, “be where your customers are'' and WhatsApp is just that platform. With a user base of a whopping 1.6 billion, most of your customers are already on WhatsApp. Besides, most of today’s smartphones come with WhatsApp preinstalled in them so it's way easier for you to connect with your customers on WhatsApp than on a third-party app.

That’s not it, recent polls have also concluded that 56% of the customers feel more comfortable messaging customer service than actually waiting around on phone to get connected with an agent. 

Global presence

The fact that WhatsApp is the number one messaging app in over 104 countries makes it a highly reliable platform for international communications. With international eCommerce platforms gaining more traction than ever, it’s imperative to add WhatsApp business to your business portfolio to be able to seamlessly communicate with your international audience.

You may have limited business operations for now but you are going to want to expand and go global, that’s when you are going to need a global communication app such as WhatsApp.

Privacy and security 

With people increasingly getting concerned about their privacy and the security of their personal interactions, it’s high time to turn to WhatsApp business due to the fact that it guarantees end-to-end encryption between two users. 

This is reassuring for both the businesses as well as the customers as no third party can hack into the conversations happening between the brands and their customers. 

Quality of connectivity 

Poor telecommunication networks are becoming a huge problem in a lot of countries struggling with infrastructure development. People cannot have a proper telephonic conversation without getting interrupted by distortion due to poor network quality. That’s where WhatsApp comes in handy. Thanks to WhatsApp's message delivery info, customers and businesses can figure out if their messages have been delivered and read by the other party.

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