How to Build A Perfect WhatsApp Ecommerce Business in 2021?
Technology | 1 Minute Read

How to Build A Perfect WhatsApp Ecommerce Business in 2021?

On 21 Oct, 2021

Ecommerce has evolved significantly over the years. Thanks to the modern apps and platforms that have made it possible for anyone to start their own eCommerce business with minimum investment. Gone are the days when you needed a fully developed eCommerce website that could cost thousands of dollars to sell your products or services online. While a fully functional eCommerce website still holds its importance, you sure can do without it if you want to start small initially.

With its latest and enhanced features, WhatsApp business has become the ultimate platform to start your eCommerce business. One might question, what makes WhatsApp any different than Facebook that has helped numerous online businesses take off with a minimum investment and effort? Well for starters, you may have a presence on both these platforms simultaneously and while Facebook only offers a limited organic reach to the customers and you have to run paid ads to be able to target a greater audience, WhatsApp lets you send unlimited messages to your existing customer base around the world without any cost.

Also Read: WhatsApp Business API or App? Here’s what your business needs!

Besides, WhatsApp is a default personal messaging app to over 6 billion people across the world so not only do people already have it on their phones but it also has an impressive 98% message opening rate. That’s probably one of the reasons people tend to be more comfortable communicating on WhatsApp.

From making your own catalog to broadcasting your new offers, services, or products to your customers you may run the whole eCommerce project solely on WhatsApp business.

All you need to do is to maintain the database of customers who have previously done business with you and you can promote your products and services with an exceptionally high probability of conversions. 

That’s not it, with its additional features of automated messages, it also makes for an amazing customer service platform. Though you may not be able to simulate complete conversations with your customers through the business app unlike the WhatsApp API, it still offers an automated greeting and away messages features.

Customer service is an important piece of the puzzle in building a strong brand. The last thing you want is to ignore an angry customer due to a lack of customer support agents or any other reason. That’s where the automated messages come in really handy.

With physical business locations closing down, joblessness is on the rise and a lot of people are turning to eCommerce. WhatsApp is the ultimate platform to start your eCommerce journey due to the fact that it has minimal or no operational and maintenance costs. You could start your eCommerce operations on WhatsApp business right away without having to invest in an extensive team of eCommerce experts. As a mid-sized business, you can greatly benefit from the WhatsApp API as the level of automation it offers is more advanced than any other communication platform that are out there.

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